According to the latest report, starting with iOS 15 and iPadOS 15, Apple has introduced a new “personalized advertising” toggle function during the setup process, making it easier for users to access the App Store.
Moreover, in a presentation shared with advertisers, Apple cited internal data showing that in the first quarter of 2022, 78% of iOS 15 and iPadOS 15 searches on the App Store came from devices with personalized ads turned off in all countries where Apple’s Search Ads business is available.
Apple’s presentation emphasized that advertisers can reach interested users without having to apply audience targeting to their search results campaigns. In the first quarter of 2022, Apple’s internal data shows that in all countries and regions where search ads are used, the average conversion rate of search ads for iOS 15 users with personalized ads is 62.1%, while for iOS 15 users disabling personalized ads the conversion rate is 62.5% available.
Furthermore, Apple says search terms are a direct signal of intent, and the presentation said 70 percent of App Store visitors use search to find their next app. Apple’s personalized ads rely entirely on first-party data. For example, in the App Store and Apple News, Apple says that users’ search and download history can be used to serve them relevant search ads.
In Apple News and Stocks, ads are served in part based on what users read or follow, including publishers for which they have enabled notifications. Notably, this data has nothing to do with the App Tracking Transparency privacy feature, which only applies to apps that use third-party data to track users.
Apple releases how it decides how much storage space next iPhone needs
When buying a new mobile phone, it is often difficult for users to determine how much storage space they need? At present, flagship mobile phones generally provide 512GB-1TB capacity, but this is actually a waste for most users.
Apple Support has now released a short video with advice on how to find out how much storage space you need. In September last year, Apple launched the iPhone 13 Pro/Max with a capacity of up to 1TB, followed by news that Apple is preparing to provide the iPhone 14 Pro series with up to 2TB NAND flash memory in 2022.
Moreover, the current Apple non-Pro model iPhone has a storage capacity of up to 512GB. To better assist users, Apple Support has released a video titled “How to choose your iPhone storage capacity.”If you’re buying a new iPhone, you can find out what’s best for you by looking at how much storage you’re currently using,” Apple said.
If you can see how much storage your phone is currently using, you can determine if you should use less storage or more storage, or if the same amount of storage is better. Of course, if you know yourself well, you probably already know how much storage space you have on your phone, how much space you’re using, and whether you might be using more space in the future.
For iPhone users, it’s not too difficult either. On your iPhone, go to Settings > General > iPhone Storage, and at the top of the screen, you can see how much storage you’re using and how much is available to you. In addition, iPhone users can also see a breakdown of the current iPhone file types.
For example, using the color coding on the iPhone Storage measurement tool, you can quickly see if your phone is full of apps, photos, videos, mail, and messages. Apple said, “If you’re getting close to the capacity limit, you should consider a larger capacity iPhone.”
If you have a lot of unused space, Apple recommends that you choose a storage capacity similar to the current model for your next iPhone. It’s worth noting that even in this case, Apple doesn’t recommend that you buy a phone with less storage capacity.
Apple’s iOS 16 may add new system interactions
According to the latest report, Bloomberg’s Mark Gurman said that iOS 16 will include new ways to interact with the system, as well as some fresh official apps, and provide more information about Apple’s upcoming iOS and iPadOS.
In the latest issue of the Power On newsletter, Gurman wrote that while iOS 16 is unlikely to offer a major overhaul of the operating system, it will include new ways to interact and some “fresh Apple apps.”
Moreover, Apple has improved widgets in iOS 14. Many users hope to introduce interactive widgets into iOS. We can look forward to whether iOS 16 can do it.
Gurman also added that watchOS 9 will also have a “significant” update. Gurman previously said that iOS 16 is working on an improved notification system and new health and fitness tracking features.
Furthermore, a new Digiday report cited “multiple sources” as saying that Apple plans to introduce some new features for iOS 16 this year to further combat user data tracking.
Apple’s iOS / iPadOS 16 may require at least 3 GB of RAM
Apple will hold the WWDC22 Global Developers Conference on June 7 and is expected to release many new systems such as iOS 16 and iPad OS 16. Although there is no news about which devices iOS 16 and iPadOS 16 will support, according to MacRumors speculation, there will be as many as 9 devices that may lose support for iOS 16 and iPadOS 16 systems.
Moreover, iOS / iPadOS 13, 14 and 15 support the same devices, including iPhone 6S / 6S Plus, 7th generation iPod touch, iPad Air 2, 5th generation iPad, iPad mini 4, and first generation iPad The Pro is the oldest device.
According to MacRumor, the size of the memory may be the decisive factor in whether the device supports the iOS / iPadOS 16 system. When Apple launched iOS 13, the company dropped support for all devices with less than 2GB of RAM, including a large number of devices powered by the A7 and A8 processors, such as the iPhone 5S, iPhone 6, and iPhone 6 Plus, as well as the first-generation iPad Air, iPad mini 2, iPad mini 3 and iPod touch sixth generation.
The iPad mini 4 with 2GB of RAM continues to be supported by iOS 13, 14, and 15, albeit with an A8 processor. If iOS 16 and iPadOS 16 require at least 3GB of RAM, then 9 devices with A9 and A10 processors may lose support, and the iPhone 7 Plus and seventh-generation iPad also use the A10 Fusion chip, but both devices have 3GB of RAM, so they retain support.